Time Is now

A record of past editions and the moments that shaped them—The Archives trace the quiet evolution of VPC. Once a watch is gone, it won’t return,  but it remains part of the story.

VPC Type 39VM Launch - Late 2025

VPC Watch co. rebrand launch

September 2025 • VPC Watches rebrands to VPC Watch Co. with a refined brand identity, building on the original monogram and design principles.

100 pieces

VPC TYPE 37HW

Sold out June 2025

Dove Grey

Origin stories on Fratello

2023 • VPC’s founder, Thomas van Straaten, is a writer for online watch magazine Fratello. In this capacity, he chronicles the entire journey of the development of VPC in a series of articles called “Building a watch brand”. It is a rare opportunity to see what is involved in starting a watch brand from scratch.

Read on Fratello

Inception